The global system that we are going to set up to monitor French basketball competitions is unprecedented, both in terms of production, broadcasting and promotion.
Fédération française de basket‐ball
Keemotion was incorporated within both divisions of the LNB Pro A and Pro B. Our automated production system is trusted to capture every live event, including the action, the audio, and the data without the need for human intervention — neither camera crews nor production trucks. The technology allowed SFR and the FFBB to capture every moment, live stream globally, and distribute the content through linear and digital channels, as well as the LNB iPad application.
As of September 2017, Keemotion became the automated production partner for
all 12 teams in the LFB, the top women's pro basketball league in France.
Across all three leagues, Keemotion has taken the production of French basketball from 4
games per week — to over 20.
Keemotion delivered on the promise "to bring unprecedented production levels, distribution and promotion for French basketball."
As the agreement was signed, the challenge now was to produce an unparalleled volume of content for the broad scope of French professional basket-ball. SFR became responsible for broadcasting and live streaming five entire seasons of basketball across three professional leagues.
This presented a programming and production conundrum on in three specific ways:
Outside of production, SFR needed a content distribution gameplan. With a larger audience of viewers across varying levels of pro basketball, SFR formed new digital content channels, to complement linear broadcasts, to engage the French sports fan base.
This came to be in three ways: